Furla also to start using fake fur

Italian accessories brand Furla will also abolish the use of animal fur in all its collections from the end of this year.

Starting with the Cruise 2019 season, which will be in-store from November 2018, all Furla products will be made using fake fur.

Furla said the decision comes as it shows an “increasing sensitivity” towards animal welfare. Furla believes ‘eco fur’ has made significant advances in recent years rendering the use of real animal fur “pointless”.

Alberto Camerlengo, chief executive of the Furla Group, said: “Over the course of the last year, Furla has seen an exponential growth on an international level.

“The decision to progressively ban the use of animal fur from the collections is a project that confirms the brand’s growing interest in the environment, with a special attention to animals, a sensitive theme for Furla.

“Moreover, this decision responds to an increasing demand of ethical products from a consumer, who is increasingly aware and attentive to these issues.”

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