Toys ‘R’ Us Inc, the iconic toy retailer, will shutter or sell its stores in the US after failing to find a buyer or reach a deal to restructure billions in debt, putting at risk about 30,000 jobs.

The closure is a blow to hundreds of toy makers that sell their products at the chain’s US stores, including Barbie maker Mattel Inc, board game company Hasbro Inc and other vendors like Lego.

“This is a profoundly sad day for us as well as the millions of kids and families who we have served for the past 70 years,” chief executive officer Dave Brandon said.

With shoppers flocking to Amazon.com Inc and children choosing electronic gadgets over toys, Toys ‘R’ Us has struggled to boost sales and service debt following a $6.6 billion leveraged buyout by private equity firms in 2005.

Brokerage Jefferies estimated that 40 per cent of the toy sales up for grabs as a result of the bankruptcy would flow to Amazon and 30 per cent to Walmart.

Toys ‘R’ Us said yesterday it was seeking approval to liquidate inventory in 735 US stores, which debtors anticipate will close by the end of this year. It is in talks to sell 200 of those stores as part of a deal to sell its 80-odd stores in Canada.

For its operations in Asia and Central Europe, including Germany, Austria and Switzerland, the company will pursue a reorganization and sale process. The already announced administration of its UK business will continue, the company said.

The wind-down follows a bruising holiday season, when the company failed to stay competitive and sales came in well below projections. The quarter accounts for 40 percent of its annual net sales.

Toys ‘R’ Us’ creditors said in a court filing that Target Corp, Walmart Inc and Amazon pricing toys at low-margins and a greater-than-expected decline in toy and gift card sales following its bankruptcy filing in September led to the weak performance in the quarter.

In September, when the company operated more than 1,600 stores globally, with roughly 800 stores outside the US, it got court permission to borrow more than $2 billion to start paying suppliers. But efforts to keep the business going collapsed after lenders decided that in the absence of a clear reorganisation plan, they could recover more in a liquidation by closing stores and raising money from merchandise sales.

The company’s troubles mirror those of other mall-based retailers in the US that have shut stores and fired employees in a bid to stay relevant.

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