HSBC Malta has invested close to €1 million on water conservation projects in Malta, drawing from HSBC Group’s global Water Programme.

The bulk of the investment was stewarded by the award-winning HSBC Malta Catch the Drop campaign, which, since 2013, was used to finance water-related projects, create awareness across all social strata and encourage public participation.

This was announced at the launch of a new initiative by Energy Minister Joe Mizzi, whereby the HSBC-supported Catch the Drop officially made way for a new government-run programme to be called Life.

Catch the Drop was originally designed to be rooted in Malta’s education system and inspire its 50,000 primary and secondary student population. However, this bottom-up educational approach was subsequently extended to include higher education institutes, local and business councils, government and NGOs and international fora such as CHOGM and the EU Presidency.

Catch the Drop had a number of notable moments in its five-year-long journey. The first was when it produced two water songs with international collaboration; Catch the Drop and Water is Life, and one of the main singers went on to win Junior Eurovision. Another highlight was when the campaign was invited to address the EU28 environment ministers. The campaign is the winner of ‘Greening the Islands’ award.

In the area of publishing, the campaign supported the production of a number of material but the most popular turned out to be the Harvey the Lifestyle Dog series, 50,000 copies of which made their way to Esplora, Mater Dei Hospital, Malta International Airport and dozens of schools.

Other key events supported by the campaign were: the annual World Water Days, SkolaSajf, Carnival, Big Dance and the 400th anniversary of the Wignacourt Aquaduct.

HSBC Malta has now launched a €323,000 programme to train its employees on water issues and see the installation of 12 smart water stations in schools. This new programme is in addition to the bank’s €60,600 sponsorship of the global ‘Water Explorer’ programme introduced in Malta last November. The funding for Catch the Drop was in excess of €540,000.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.