We’d like to put on record our position in relation to the controversial image of our hoodie. Our position is simple - we’ve got this wrong and we’re deeply sorry. https://t.co/M9j5Fh2WxR
— H&M (@hm) January 9, 2018
The Weeknd is the latest performer to end his association with fashion brand H&M after it produced a controversial advert featuring a black child model in a hoodie bearing the quote "Coolest monkey in the jungle".
The Canadian singer, whose real name is Abel Tesfaye, said he was "shocked and embarrassed" by the photo, which sparked a backlash online.
In a tweet, the 27-year-old musician wrote: "Woke up this morning shocked and embarrassed by this photo. I'm deeply offended and will not be working with @hm anymore..."
H&M has since apolgised.