The iconic red lipstick is tailor-made with a unique undertone for each woman in Chanel’s latest Collection Libre. Offered in a choice of four reds – numbered 1, 2, 3 and 4 – this collection marks a return to the classic territory of Chanel. Gabrielle Chanel always wore her own red lipstick; it was seen as very much part of her personal signature.
And it is the notion of the iconic, personal signature that Lucia Pica seeks to impart and provide for each woman through the Chanel red lipstick, making it an indispensable ‘red for life’ or ‘rouge pour la vie’.
This is a ‘red for life’ both in terms of its everyday application, as well as in the hope that the tailor-made Chanel red will result in the consumer’s lifelong loyalty to the lipstick.
The four red lipsticks, two classic Rouge Allure shades and two more matte Rouge Allure Velvet, form the heart of the collection.
Pica has used her expert eye for colour and her forensic knowledge of the beauty of clean, glowing skin to create the perfect red for each woman. “There isn’t a dramatic difference between the four lipsticks. It is the undertone which makes all the difference,” she says.
Red lips also come in two shades of Rouge Coco Gloss: True, a luminous bright coral, and Romance, a sultry deep red.
Meanwhile, make-up for eyes, cheeks and nails acts as something of a ‘supporting cast’ in the collection and also utilises red tones in many cases.
Eyes are the closest ‘co-stars’ for the lips, featuring dark hues and shine.
The extended eye shadow palette could equally be viewed as a classic for Chanel, providing a product akin to the notion of ‘eyes for life’ in its harmony of tones that suit all women.
Collection Libre is available in selected Chanel retail outlets only. Chanel is locally represented by Alfred Gera & Sons Ltd.