Local celebrities such as Destiny Chukunyere, Gianni Zammit, and André Schembri have been brought together to remind people of the many benefits of drinking milk.
Benna's newly-launched I drink FRESH! campaign seeks to highlight the importance of consuming fresh milk as part of a varied and balanced diet.
Fresh milk is a rich source of several vitamins and minerals, including calcium, potassium, phosphorous, magnesium, iodine, vitamins B2 and B12, and a valuable source of protein.
All these nutrients are essential to the human body and provide a range of health benefits, such as the promotion of healthy bones and teeth.
The I drink FRESH! campaign began today with a launch at St Monica school in Birkirkara. A Benna-produced calendar features 12 Maltese personalities, including the above-mentioned three, as they extol the benefits of drinking fresh milk as part of their lifestyle.
Malta Dairy Products Ltd. will be distributing the calendar I drink FRESH! for free in schools and other public places, with the campaign also set to feature on TV, radio, billboards and social media.