This Pink October, creative agency Redorange set its sight on raising awareness about breast cancer and is encouraging people to ‘check them out’. Known for its innovative and somewhat daring ideas, this time was no exception. Combining design and desserts, the creatives came up with customised packaging featuring a pink dress, filled with skin-coloured macarons representing a woman’s breast. This was yet another captivating, tasteful and sweet idea that not only delivers a strong message but also puts a smile on one’s face.

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