The Parfois concept store at Arkadia Commercial Centre in Victoria celebrated its first anniversary earlier this month.

To mark the occasion, guests were treated to a red carpet entrance and the store was adorned with black balloons donning inspirational messages.

The messages were unique and empowering, channelling the brand’s recently launched autumn/winter campaign concept themed ‘Herself’, which celebrates the uniqueness of each and every woman.

From messages about reaching for the stars, such as ‘Don’t wait for the stars to be aligned, reach up and rearrange them in the way you want to. Create your own constellation’, to others about positive inspiration, such as ‘Make today so awesome, yesterday gets jealous’, each message stayed true to the Parfois mantra: ‘What counts is the personal style of each of us. After all, the best way to express ourselves is to be ourselves.’

Guests enjoyed browsing through the eclectic mix of styles, materials and details that form part of the newest collection, which celebrates the uniqueness of women, where there are no rules and everything can be mixed.

The pieces incorporate a mix of patchwork, squares, flowers, colourful and abstract prints, as well as beads, fur and pads. The colour palette is inspired by winter with a touch of fun, featuring beiges, greys, blacks and camel, as well as red, blue, orange, purple and burgundy.

For the day only, customers also benefited from a limited offer whereby, on purchasing two items, the item of the lowest value was given at half price.

Parfois is locally represented by Arkadia Marketing Ltd, a subsidiary of the Mizzi organization. Parfois stores can be found in Republic Street, Valletta, Arkadia Commercial Centre in Victoria and now also at The Point, Sliema.