Franks will be rewarding the loyalty of its customers with the introduction of the Franks Gold Card, a lucrative loyalty programme.
Card holders will receive a point for every euro spent in any Franks outlet. These points can be accumulated and eventually redeemed in exchange for vouchers and other benefits. A €15 voucher is being given to clients who reach the 500 point threshold and a €25 voucher is being issued to clients reaching 700 points.
Clients reaching 1,500 points will receive a €75 voucher, as well as invitations to launches and events by Franks. A one-time, double-point shopping spree is being gifted to clients who have reached the 1,500-point threshold but opt to continue accumulating their points to the last tier.
The maximum points that can be accumulated is 3,500 and customers who reach this tier will benefit from a €175 voucher, invitations to Franks events as well as a surprise birthday gift.