Updated 10.10am

A song by a local artist has been slammed by the Malta Infertility Network, which called the track and its music video "an unjust onslaught on infertile couples." 

In a statement, the NGO said Iffrizajt by Aleandro Pace Tahrir was "riddled with deceitful information; which message is very much aimed at touching emotions, yet void of any truth."

No couple would resort to IVF without judicious need, the Network said, as it condemned people who "stigmatise and judge such couples, often through inaccurate, if not deceitful messages."

The NGO said that the music video used the image of a foetus to promote the song, giving the false impression that fully formed humans are being frozen.  

"This particular song, portrays a fictional, if not extremist, situation in which, for no reason, a foetus is frozen and abandoned; depicting the couple as heartless individuals with little to no concern for life," the NGO said. 

"The concern and value for life is so strong in infertile couples, that they not only invest financially to create life, but also endure and persevere through emotional turmoil
that infertility creates for them. Hence, the dissemination and promotion of false propaganda, serves no rightful purpose to society, only adding to the heartache that infertile couples endure."