Since April, Quicklets – the prop-tech company focusing on letting – has embarked on a new campaign that sees its foreign clients receive Welcome Packs with each property rented out.
CEO and co-founder Steve Mercieca said: “We constantly aim to give a different service than other property agencies. This simple Welcome Pack has nothing extraordinary, but it differentiates our product from others’ as we welcome our customers in their new home with a token of our appreciation. It’s also about giving foreigners a taste of Malta, with some iconic local items, and preserving the environment.”
He said he learned that people were likely to forget some essentials in their first week of tenancy, often due to frenzied moving out and in. “I’ve often received messages from clients, recalling how they forgot to even buy drinking water. This Welcome Pack genuinely gives something extra to our customers, after they have rented from us. I hope it brings a smile to their face.”
The packs contain local beverages and food items, as well as toiletries. In line with its environmental campaign, the packs also contain water (in collaboration with Farsons and Contribute Ltd, who finance charity projects) and recycling bags, in partnership with GreenPak Ltd.
A pioneer of post-consumer waste recovery in Malta, GreenPak provides waste collection services. It also works with local councils, offering superior services to their residents and business communities to separate waste. Currently, 42 local councils are collaborating with GreenPak, covering 74 per cent of the country’s population.
GreenPak has strongly proved itself, firstly by experiencing an impressive average increase of 20 per cent in the total recyclable waste material collected in recent years.
Secondly, it has been presented with a Special Award by Koperattivi Malta for bringing together a large number of companies to finance vital waste recycling services to the community.
Other criteria included merits of educational campaigns, such as ‘Nirrickla ghall-Istrina’ and ‘Irricikla u Irbah’. GreenPak has yearly promoted schools and businesses to collect plastic caps. Millions of caps are collected and the proceedings go toward L-Istrina.
The altruistic links between recycling and helping others is a strong feature in this campaign. The ‘Irricikla u Irbah’ campaign, now in its seventh year, promotes recycling by randomly selecting members of the public with token gifts. As of now, Quicklets has formerly entered into partnership with GreenPak and local councils around Malta and is giving out flyers to customers, who can then exchange them at the council for recycling bags.
Quicklets’ company values are clearly in line with those of GreenPak. Quicklets COO Fabio Zuccaro said: “Our brand is growing, and so are our projects on sustainability. Steve has built a brand that centres upon the value of giving back to society, and our end goal is not just to rent property.
“Together with our sister brand, Zanzi Homes, we have embarked on our Treedom campaign, planting a tree for each home we sell, and executed several clean-ups on the island. Now, we want our Welcome Packs to reflect our values and help foreigners get accustomed to the waste separation service, as they settle in Malta.”