Beauty brand 3INA has opened its fourth store in Republic Street, Valletta. Landing on the beauty scene just over a year ago with the aim of shaking up the ‘one size fits all’ approach to the cosmetics industry, 3INA opened its first store in Malta in 2016.

The brand has expanded into eight countries, with outlets in UK, Greece, Italy, South Africa, Australia, Belarus, Sweden, and India. 3INA has also recently opened at Selfridges, one of the biggest high end departments stores in London, UK. It’s anticipated that there will be 25 stores open globally before the year’s end. Products are also available on ASOS, an online fashion and beauty store.

3INA now carries 600 products, but the longwear lipstick has been a hero product from the start and now makes up eight per cent of sales.

3INA encourages creative expression through high-quality products with a vast array of colours and an honest price point. All products are cruelty free and manufactured in Europe. The 3INA girl is bold, brave and celebrates individual beauty, craving newness to fuel her creativity.

3INA stores are located at The Point, Pama and Qormi. The brand is locally represented by Hudson. For more information, visit https://www.facebook.com/3INAMalta.