MAC Cosmetics has launched its new flagship store in Zachary Street, Valletta.

The opening of the store marks a significant step for United Department Stores Ltd, a subsidiary of United Group Ltd, as the outlet is now the biggest in Malta for the world-renowned brand.

The store, which welcomed some of Malta’s biggest names in the local fashion, film, music and publishing industries, offers an extraordinary collection of make-up products loved and championed by professional make-up artists globally since its inception in 1984.

MAC in Malta has been a success story

The brand, sold in 120 countries, has also been committed to developing new categories and products by launching over 60 new collections each year and offering high-quality in-store experiences.

MAC has a very strong presence in the beauty and fashion industry, supporting designers and fashion weeks worldwide, including the New York and Milan Fashion Weeks, as well as sharing the latest trends, suggesting products and beauty tips and offering professional make-up services.

The socially-committed brand also founded the MAC Aids Fund in 1994 to support people affected by HIV/AIDS, and to date has raised over $440 million exclusively through the sale of MAC Viva Glam lipstick and lipglass, donating 100 per cent of the sale price to fight HIV/AIDS.

Simon Gatt Baldacchino, managing director of United Department Stores Limited, said: “MAC in Malta has been a success story with both customers and make-up artists from the very beginning. Now, after two years of MAC’s presence in Malta, we are extremely proud to be launching a flagship store of this calibre for this much-loved brand.

This store, which has a much wider range of products to choose from, some of which weren’t available in the brand’s other two outlets in Sliema and at The Point, also has a training centre, which will be imparting the knowledge and experience of both local and international make-up artists.