A&A Mizzi Ltd marketing manager Karl Vassallo speaks to the Times of Malta about the company's new brand Anker.

What makes Anker portable battery chargers a wise investment?

Our lives have become busier than ever before. There is barely enough time to pause and catch a breath, let alone sit down and wait for your mobile to charge. Anker portable battery chargers are the perfect device to satisfy your daily power needs. It will keep you away from a plug socket for days, letting you relax and have one less thing to worry about.

Why is Anker winning the portable charger market?

Anker is now America’s number 1 USB charging brand with 20+ million users and gaining more and more popularity every year. The aim for Anker wasn’t selling products, it was making products and making sure they were affordable without compromising on excellent product quality. Anker spent the majority of their efforts on research and development and product development. They recognised a problem and aimed to overcome this. The fact that most mobile batteries last no longer than a day gave Anker an aim to ensure consumers need not worry about needing a wall charge. Anker uniquely integrates smart-charging PowerIQ and current-stabilizing VoltageBoost technologies, providing your device with the fastest possible charge up to 2.4A per port.

Smartphone batteries are not lasting longer. Phones may be thinner and faster, with larger screens and better cameras, but they don’t stay powered for longer than a day, perhaps 36 hours at best. Anker’s success is born from the failures of premier manufacturers like Apple and Samsung. Where those companies introduce points of friction — like ever-thinner devices with short battery lives — Anker offers a remedy.

What are the benefits of Anker's portable Bluetooth wireless speakers?

Anker speakers yield crisp, crystal clear sound with robust bass, which is unbelievable in even the smallest of the speakers. Models such as the Soundcore sport are waterproof and work in depths up to 1 metre too. These speakers are dust, sand and dirt resistant — the perfect gadget for a picnic outdoors or a day at the beach.

Anker speakers offer a high-quality experience wherever you are. The distance range is up to 70 feet, meaning that you can have your smartphone or laptop in the bedroom and speaker in the bathroom with connection remaining strong and music uninterrupted. They also have an incredible 15-24 hour (depending on the model) playtime even when played on the highest volume. These speakers also offer hands-free calling as they come equipped with an inbuilt microphone.

Is the Anker Soundcore Speaker easy to use and how does it work?

Anker Bluetooth speakers are easy enough for the most technophobic of people. Hook it up wirelessly by switching on Bluetooth on your music source — whether it’s a laptop, mp3 player, smartphone or tablet — and connect it with the Anker Bluetooth speaker. It as simple as that. 

What makes Anker Soundcore speaker a must-have?

This brand has gained quite a reputation in America and the rest of Europe, and is now one of the top-selling brands on Amazon. Anker speakers take music listening to the next level. They are perfect for parties as well as daily use, and would definitely make for a great gift idea.

Are there any particular Anker products that are must-haves for Malta?

Anker offers a wide range of products which the Maltese would love, such as multi-port USB chargers. You can power up all your electronics at the same time.

Our Anker range also boasts car chargers, power banks and extremely durable cables. Made with Qualcomm Quickcharge 3.0 technology, they charge phones and tablets up to 85% faster than regular chargers. You can charge your device up to 80% in just half an hour.

Where are Anker products available in Malta?

Anker products are available from A&A Mizzi Limited in Mriehel directly, from all leading retail outlets or online at www.myshopmalta.com

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