The new Peugeot 3008 was named the 2017 Car of the Year on March 6 in Geneva by a judging panel comprising 58 European journalists. The judging panel acclaimed its style, interior design and performance. This prestigious trophy joins the 20 other prizes the new 3008 has already won. The vehicle is the fifth Peugeot to win Car of the Year and the first SUV honoured in the history of the COTY prize.

The new 3008 SUV arrived right on time. It appeals to choosy customers who want to stand out and have new experiences, aiming to become a major contender in the compact SUV category. The new 3008 offers a unique blend of style, comfort and road handling. The spectacular i-Cockpit is state of the art and gives new meaning to being in the driver’s seat. It offers a more intuitive and intense driving experience, with a compact steering wheel, 12.3-inch head-up display and central capacitive touchscreen console with ergonomic piano keys to top it all off.

The new 3008 also offers a number of driving aids and other high-tech equipment, as well as seamless connectivity.

Nearly 100,000 customers have already placed orders in Europe. Of these, 84 per cent chose Allure, GT Line or GT finish, contributing to an upgrade of the Lion brand. Manufactured in Sochaux, it received the Origine France Garantie (made in France) label. Peugeot has received the prize for Car of the Year for the second time in three years. The new 3008 IS the first SUV winner since the creation of the trophy in 1964. It is also the fifth Peugeot vehicle named Car of the Year, following the 308 in 2014, the 307 in 2002, the 405 in 1988 and the 504 in 1969.

The Car of the Year prize is awarded by a judging panel comprising 58 experienced journalists from 22 countries. Thirty models have been competing since early 2016.