Volkswagen Group officially launched its new mobility services company at the Tech Crunch Disrupt technology event in London. With MOIA, the automaker is driving forward its transformation into a globally leading provider of sustainable mobility.
“MOIA will help us gain a deeper understanding of new forms of mobility and how to make them even more attractive in future, to offer a much broader scope than at present and to tailor these services to suit very wide-ranging needs. Even though not everyone will still own a car in future, MOIA can help make everyone a customer of our company in some way or another,” Matthias Müller, CEO of the Volkswagen Group, said.
With MOIA, Europe’s largest automaker is laying the foundations throughout the group and across all brands for sustained success in tomorrow’s world of mobility. Volkswagen Group ALSO intends to generate a substantial share of its sales revenue from this new business by 2025.
The Volkswagen Group’s new company, headquartered in Berlin, will begin operating with a team of around 50 – with this number growing fast up to the end of 2017. A further important location in Germany for MOIA will be Hamburg. In autumn, the Volkswagen Group and the Hanseatic city agreed a three-year strategic mobility partnership to make urban mobility more environmentally-friendly, safer, more reliable and more efficient. The findings from this partnership will be incorporated in future MOIA projects in Europe.
Furthermore, as part of the Volkswagen Group, MOIA can harness the product strength and innovative power as well as the infrastructure of the other 12 Group brands.
The management team of MOIA is made up of Ole Harms (CEO), Dr Frank Dilger (CFO) and Robert Henrich (COO), who will take up his post on January 1, 2017. An advisory committee chaired by Thomas Sedran, Head of Group Strategy at Volkswagen AG, will support MOIA’s leadership team.
“As customers’ needs change, so does the automobile business model. In the world’s major urban areas, there is an ever-stronger trend away from owning a vehicle towards shared mobility as well as mobility on demand. That is why the Volkswagen Group anchored new mobility solutions and digital services as core elements in its future program ‘Together – Strategy 2025’ in order to secure a position as a globally leading provider in this field, too,” Sedran said.
Individual mobility for everyone – that is what MOIA stands for. Convenient, at the touch of a button, at affordable prices and without having to own your own car. The biggest potential for MOIA in a first step is business in ride hailing via app. The Volkswagen Group already opened the way for new mobility concepts with its stake in Gett, one of the world’s leading ride hailing providers. Gett app users can already instantly book on-demand transportation, delivery and logistics in more than 100 cities worldwide.