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Success in sales

Strong sales in China, boosted by the launch of the locally-built Jaguar XFL, helped the Jaguar Land Rover brand achieve its strongest global September sales to date, selling 61,047 vehicles, up 28 per cent compared to 2015.

The month’s performance was driven by improved sales of the Land Rover Discovery Sport, the Range Rover Evoque and the Jaguar F-Pace. Jaguar Land Rover sold 434,025 vehicles in the first nine months of 2016, 24 per cent up on the same period in the prior year.

In addition to China sales success, Jaguar Land Rover has delivered a particularly solid performance in Europe with retail sales increasing by 32 per cent compared to the previous year. Retail sales were up across all other regions: 30 per cent in the UK, 23 per cent in North America and three per cent in other overseas markets.

“September is always an important month for the automotive industry and we are proud of our results,” Andy Goss, Jaguar Land Rover Group sales operations director, said. “Performance was strong in China and Europe, where collectively we sold almost 23,000 cars this month alone. With the new Discovery launched in Paris this month and sales starting for the first locally-built Jaguar in China, the XFL, our British line-up continues to expand and delight in markets across the world.”

Jaguar recorded its best September, delivering 17,640 vehicles, up 70 per cent on the previous year, reflecting continued success of the F-Pace and XE.

Land Rover strengthened its position as a world-leading manufacturer of all-terrain SUVs, with its strongest September sales of 43,407 vehicles, up 17 per cent year-on-year. The best-seller for the month was the Discovery Sport, retailing 12,838 vehicles. With the launch of its successor this month, the current Discovery achieved impressive sales in September, up 29 per cent versus last year.

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