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A new urban and off-road experience

Seat presents the Ateca X-Perience with a unique stand concept bringing innovation to the international Paris Motorshow with a 4D experience.

The Ateca X-Perience is a demonstration that Seat can surpass any limit, with a different interpretation of the conventional SUV. Normally, Ateca customers are urban, but this car has much more capacity to drive off-road than one might expect. With the Ateca X-Perience, emphasis is put on its most adventurous character in order to create a type of all-terrain vehicle that is simply off-limits to other current SUVs.

As soon as the driver pushes the start button, the Ateca X-Perience is ready for the next adventure, adapting itself to each driver situation, road condition and personal preferences at any moment thanks to the driving experience drive selector, with the Seat drive profile, normal, sport, eco and individual settings available.  But it’s also possible to go a step further thanks to the 4Drive traction control settings, provided by the efficient Haldex system which includes two additional profiles for snow and off-road, together with the hill descent control function.

The objective of the X-Perience is to underline the all-terrain characteristics of the Ateca. It considers those people that, for either their pastimes, their lifestyles or simply for their needs, they would like to get the best off-road qualities from the car. It aims for the customer who, above all, is going to use the Ateca off-road.

The Ateca X-Perience lends itself to the most adventurous and off-road situations. It is a car with which it is possible to go the furthest destined for those that consider asphalt a formality and for those to whom tracks and lanes remain small.

The Ateca is being showcased in Paris as the brand’s third major pillar, in addition to its inclusion in the company’s greatest product offensive in history which, in 2017, will be extended with three new models.

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