The Fiat 500, launched in 1957, strongly contributed to motorising Italy and quickly become a cult model of which over four million would be sold. Those were the years of the dolce vita, during which the country was rapidly evolving and restarting with dynamic vigour and enthusiasm. The legendary 500 went beyond meeting the growing need to make mobility accessible and expressed the deep-seated zest for life of an entire generation.

The same expression of vitality was projected in the same period by Aquarama, the Riva speedboat synonymous with elegance and perfection.

The new 500 Riva is an exclusive limited series that stands out for its unique appearance and refined details, having been created with the partnership of Riva, a legendary brand in the nautical world. Style is expressed by the dashboard, for instance: the gear knob is carved from solid mahogany and the dashboard, also made of mahogany, has maple inlays. These superior woods used to make the Riva yachts and the privilege of premium cars are re-interpreted on 500 through the combination of sophisticated technology and expert crafting.

The iconic Fiat blends with the timeless allure of Riva, to produce a car that combines the style and design features of both brands. Two absolute legends in the world of cars and of boats meet to create a new desirable object, which symbolises outstanding Italian beauty.