Following the collaboration with David Correy of X- Factor fame, singer Ira Losco is teaming up with Brazilian footwear brand Ipanema, whose international spokespersons include Shakira and Giselle Bundchen, to launch her latest music video.
Shouldn’t Have to Bother is the new single released by Ira from her award-winning album The Fire. The song is another fresh summer hit with the video, which was directed and produced by The Bigger Picture, depicts Ira as a castaway on a makeshift raft.
The video was shot in Marsascala and aboard a Turkish Gullet in Ċirkewwa over two days. This is the second music video in collaboration with The Bigger Picture following Me Luv U Long Time.
“Shooting in open sea was quite challenging, but also refreshing, especially since the heat was steadily picking up during the month of June. I was glad to be swimming throughout most of the shoot. Releasing a music video to accompany every single can be a daunting task but it’s what we set out to do with this album.”
Shouldn’t Have To Bother has maintained the Number 1 spot for over 22 weeks on iTunes Malta.
A behind-the-scenes video will be released very shortly on the singer’s official Youtube channel. Losco’s latest album can be purchased from all digital portals.
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