San Michel has been named the official water for the Malta Marathon, the largest and most followed athletic activity in Malta. For this year’s edition, taking place today, Simonds Farsons Cisk, bottlers of San Michel, has produced a new 33cl bottle. This compact, easy-to-hold bottle will be handed out to participants at the various water stations.
“We have taken note over the years that much of the San Michel water handed out to athletes in a 50cl bottle goes to waste because most runners normally only take sips while running,” said Karen Scicluna Calleja, brand executive for San Michel.
The smaller bottle is very handy to carry while running
“In our efforts to continuously improve and contribute to waste reduction, this year we have invested in developing and producing this smaller bottle with the sole aim of reducing water wastage. An added benefit, of course, is that the smaller bottle is also very handy to carry while running, which should also please the thousands of participants in this very popular annual event.”
The San Michel 33cl bottle is exclusive to the Vodafone Malta Marathon and not available for sale.