Executives from Google Inc. and its auditor Ernst and Young will be called again to a British Parliament committee to testify on tax, after a Reuters investigation highlighted inconsistencies in the way Google portrays its activities in Britain, the committee’s chairwoman told Reuters.

We accept that the wording of some job adverts may have been confusing

Margaret Hodge, head of the Public Accounts Committee, which is tasked with ensuring value in government financial affairs, said she would summon the companies’ representatives to explain previous comments to the committee in light of the report. The investigation found that while Google executive Matt Brittin said Google doesn’t make sales to UK customers from the UK, some of its staff and UK customers think it does.

Lawyers and academics say that if UK staff did sell to UK customers, that could have implications for Google’s tax status in Britain, opening the possibility of much bigger tax bills.

Brittin, Google’s vice president for Northern and Central Europe, told the PAC in November that “Nobody (in the UK) is selling”. He said Google employs “a couple of hundred” staff at its European headquarters in Dublin who are responsible for selling to UK clients.

Google’s own corporate website claims sales teams are based in London, and advertises jobs for London-based sales staff, whose duties include “negotiating deals”, closing “strategic and revenue deals” and achieving “quarterly sales quotas”.

Interviews with more than a dozen customers and former staff, and an examination of job advertisements, CVs and endorsements on networking website LinkedIn show many roles that go further than marketing, to actually target, negotiate and close sales of Google’s advertising products.

“All the people you tend to deal with are in London,” said Simon Andrews, founder of advertising agency Addictive, whose business plans and buys advertising campaigns on behalf of clients. “You would never know about the Dublin thing apart from if you looked closely at the address on the invoices. All the people are based in London.”

The profiles of around 150 London-based employees on the LinkedIn networking website said they were involved in formulating sales strategy, managing sales teams, closing deals or other sales work.

Google’s director for external relations Peter Barron said Brittin denied firmly that he had misled the Committee and the company stood by his comments that no selling was being conducted in Britain. He declined to say whether UK staff did negotiate or close deals but said that all sales to UK clients were transacted with Google Ireland. “We comply with all the tax rules in the UK,” he said.

Advertisements for UK staff sometimes refer to sales skills because “we are seeking to attract people with those skills and that background,” he added. “We accept that the wording of some job adverts may have been confusing and we are working to make it clearer.”

In January, representatives of the ‘big four’ accountants – Ernst & Young, PricewaterhouseCoopers, Deloitte and KPMG – also testified to a Public Affairs Committee investigation into their role in helping big companies arrange corporate structures to minimise taxes.