The essence of glamour, charm and elegance of the iconic 007 has been encapsulated in the world’s first male fragrance dedicated to the legendary British spy James Bond.

The fragrance, which is a celebration of the 50th anniversary of the Bond icon, was launched locally during the opening night of the much-anticipated film Skyfall.

For half a century Bond, who has captured the collective imagination of the world, is the ultimate male icon who flawlessly combines irresistible sophistication with uncompromising masculinity.

In the James Bond 007 fragrance, these characteristics collide in the most dangerous of ways, culminating in a robust signature scent which embodies the duality of Bond.

The fragrance is a unique fusion of traditionally authentic and unmistakably British ingredients shaping a classic fragrance with a modern twist – an air of intrigue that enables every man to imagine himself in the shoes of this inimitable, contemporary hero – a must-have for the 21st-century male.

The James Bond 007 fragrance is distributed locally by VJ Salomone Marketing.