Andy Mooney, the former chairman of Disney Consumer Pro-ducts, has joined Malta-based TRC Family Entertainment as joint chairman.
As a recognised leader in brand licensing, publishing and retail, Mr Mooney will join the new family online entertainment and trans-media company focused on building a new global brand experience that will seek to bring families together.
At Disney Consumer Products, Mr Mooney and his team revolutionised Disney’s licensing business, re-invented the Disney Stores and opened Disney English Language Learning Centres in mainland China, creating exciting growth opportunities for the company.
Mr Mooney expanded Disney’s publishing division to become the global leader in children’s publishing and was responsible for creating two of the company’s largest franchises, Disney Princess and Fairies.
Before joining Disney, Mr Mooney spent 20 years at Nike, ultimately becoming the company’s chief marketing officer. He collaborated with Portland-based advertising agency Wieden & Kennedy in the development of the iconic advertising campaign Just Do It. During his tenure at Nike, he managed the company’s footwear and apparel divisions and founded Nike’s equipment division.
“I’m thrilled to be part of the TRC team and excited at the potential of the brands and pro-perties currently in development,” Mr Mooney said on joining TRC. “TRC is committed to developing properties to be enjoyed and experienced by the entire family across multiple platforms and mediums. I firmly believe that the development of ‘trans-media’ properties is essential to meet the entertainment needs of today’s family.”
TRC Family Entertainment chief executive Paul Taylor said the company intended to create a global family brand that spans generations and cultures. Stories and characters will come to life and be enjoyed by parents and children in both the digital and virtual worlds.
“Andy’s track record in building, extending and evolving global brands is a huge asset as we continue our development. His exper-ience will help us realise our full potential,” he said.
Founded in June last year in Malta, TRC Family Entertainment has brought together an award-winning management team from some of the world’s most successful entertainment and technology companies, including Sony Computer Entertainment Europe, Jetix Europe, CCP Games, Disney, DC Comics/Warner Brothers, Adobe, Cisco and Lionhead Studios. The studio employs 100 professionals across all disciplines.
TRC Family Entertainment is an online entertainment and trans-media company . Rooted in great stories, the studio is creating new ways for families to connect, play and share across multiple forms of media.