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efly operates inaugural flight

Efly, a Malta-based private airline operating a BAe 146-300 aircraft, launched its commercial operations today, with the first flight taking 56 passengers to Catania.

"The Maltese travelling public now has a much wider choice. The owners want this new Maltese carrier to distinguish itself for the level of service offered to the customer, at prices, which are lower than those prevailing today in a monopolistic market," the airline said.

Efly is the brainchild of Italian businessman Luigi Crispino.

Manager Frans Camilleri said the response to the Catania route was overwhelming and the airline planned to operate more routes.

He said the airline would shortly also launch a recruitment campaign.

See also

http://www.timesofmalta.com/business/view/20090827/news/efly-to-launch-daily-low-cost-catania-flights-next-month

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