Krista Decesare
Age: 21
Profession: University student
Size: 6

"I am the freckled one of the campaign... you know ... we have to accept ourselves with our imperfections. If we were all perfect it would be a very boring world."



Liz Camilleri
Age: 31
Profession: Assistant director of studies
Size: 8

"Looks fade, so I'd rather be a nice person with wrinkles and laughter lines. We should all be celebrating our differences - we are all special in our own way."



Sharon Attard
Age: 24
Profession: Research Manager
Size: 12

"The media sends subconscious messages about what is beautiful, you rarely see people with nusual features in adverts. Which is why from when I was 14 till up to two years ago I kept straightening my hair. Now I'm happy with who I am."



Rachel Darmanin Demajo
Age: 30
Profession: Kindergarten teacher
Size: 14

"A three-year-old will never judge you by the way you look but by what you do. And that's how it should be for all of us."



In 2004, Dove released a study that they used as a spring board to launch their Campaign for Real Beauty. Among the findings of the study, were the following statistics:

■ Only two per cent of women describe themselves as beautiful.

■ Sixty-three per cent strongly agree that society expects women to enhance their physical attractiveness. Forty-five per cent of women feel women who are more beautiful have greater opportunities in life.

■ More than two-thirds (68%) of women strongly agree that "the media and advertising set an unrealistic standard of beauty that most woman can't ever achieve".

■ The majority (76%) wish female beauty was portrayed in the media as being made up of more than just physical attractiveness.

■ Seventy-five per cent went on to say that they wish the media did a better job of portraying women of diverse physical attractiveness, including age, shape and size.



Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.