Popular video website YouTube.com is opening up its service to run on millions more phones which are capable of using high-speed wireless links, the company said.
YouTube, a unit of Google, says it is extending its service from a handful of phones to a broader range of devices used by 100 million consumers worldwide that rely on high-speed links to stream videos to mobile screens.
"It's basically the full YouTube experience you can get on the desktop - on the phone," said Dwipal Desia, YouTube's mobile product manager. "We expect it to get fairly popular from our past experiences."
The web video sensation now only provides a full mobile video service to users of Apple's iPhone and to devices sold by Helio, a small US wireless provider that targets young, tech-savvy consumers. Helio is a unit of SK Telecom and EarthLink
A scaled-down version of YouTube with selected clips is also available to subscribers of the No. 2 US mobile service, Verizon Wireless, a venture of Verizon Communications and Vodafone Group.
The company is also testing software that will make it easier for mobile phone users to upload videos from phones onto YouTube.com, potentially allowing for far greater use of video to document people's everyday lives.
Desai did not say how YouTube plans to make money. Typically, YouTube and other Google services wait until they have found a large audience before the company seeks to introduce advertising to help pay for the service.
YouTube, a unit of Google, says it is extending its service from a handful of phones to a broader range of devices used by 100 million consumers worldwide that rely on high-speed links to stream videos to mobile screens.
"It's basically the full YouTube experience you can get on the desktop - on the phone," said Dwipal Desia, YouTube's mobile product manager. "We expect it to get fairly popular from our past experiences."
The web video sensation now only provides a full mobile video service to users of Apple's iPhone and to devices sold by Helio, a small US wireless provider that targets young, tech-savvy consumers. Helio is a unit of SK Telecom and EarthLink
A scaled-down version of YouTube with selected clips is also available to subscribers of the No. 2 US mobile service, Verizon Wireless, a venture of Verizon Communications and Vodafone Group.
The company is also testing software that will make it easier for mobile phone users to upload videos from phones onto YouTube.com, potentially allowing for far greater use of video to document people's everyday lives.
Desai did not say how YouTube plans to make money. Typically, YouTube and other Google services wait until they have found a large audience before the company seeks to introduce advertising to help pay for the service.