The marketing function within Yellow Pages (Malta) Ltd has been consolidated into a fully-fledged department, with three new executive appointments. The newly set up department, headed by Carmen Camilleri Ciantar, is made up of two sections: product and promotion.

"I am confident that the professional input of the team will play a crucial role in the continuous success of the company," Niki Soler, managing director of Yellow Pages (Malta) Ltd, said. "Members of the marketing team at Yellow Pages have a wealth of experience in a number of fields. We are constantly striving to enhance our enviable reputation of offering a comprehensive service of a high quality."

Cynthia Ellul is responsible for the product, including the maintenance of headings and references within each issue of Yellow Pages, the marketing communication concept, Yellow Pages' website, new products, and the company's pricing strategy.

Melvin Mizzi has been tasked with promotion - creating and implementing the company's marketing, advertising and PR plans.

Ms Camilleri Ciantar, a council member of the Malta Institute of Management, is former sales and marketing director of Gemxija Crown Ltd, and former marketing executive of Midi. Other previous posts include that of manager, Corporate Communications and Business Development at the Malta Tourism Authority, and teaching positions at the Malta International Training Centre, the Institute of Tourism Studies and the University of Malta Gozo Centre.

Ms Ellul was operations executive at Hetronic Malta Ltd and account executive with Advertasia Services Ltd.

Mr Mizzi, is former business manager of The Catalogue Company. For a year he was marketing manager of AMC Marketing and before that he was an assistant PR executive with BPC International.

Yellow Pages is a subsidiary of Ark Publishing Group. It has been publishing Yellow Pages since 1997 and each year distributes 200,000 directories free of charge to Maltese households.

For more information, call 2125 2252 or visit www.yellowpages.com.mt.