Medical-grade technology combined with mobility

NeuroFocus unveiled the first dry, wireless headset designed to capture brainwave activity across the full brain during the 75th Annual Advertising Research Foundation conference being held at the Marriott Marquis in New York.

Developed over the last three years, Mynd combines medical-grade technology with mobility, leapfrogging current neurological testing methods. For the first time, market researchers will be able to capture the highest quality data on consumers’ deep subconscious responses in real time wirelessly, revolutionising mobile in-store market research and media consumption at home.

NeuroFocus has also commenced building the world’s first full-brain home panels in addition to its labs. The European Tools for Brain-Computer Interaction consortium will utilise Mynd as their core platform to develop practical, medical-grade technology that will improve the quality of life for people with neurological disabilities.

“While developing Mynd, we focused on achieving medical-grade scientific precision along with extraordinary ease of use and aesthetics,” said A. K. Pradeep, chief executive officer of NeuroFocus.

By gaining mobility without sacrificing medical-grade technology, the lightweight, sleekly-designed Mynd opens up new testing environments to consumers beyond the lab, such as the home, outdoor venues, movie theaters, shopping malls, and auditoriums with data being streamed to platforms, including the iPad, iPhone and other smart devices, he said.