Two Dutch women accused of "ambush marketing" at a World Cup stadium after using tickets allocated to football pundit Robbie Earle to bring a group in orange mini-dresses into the stands were released on bail today.
The women were each freed after paying 10,000 rand and surrendering their passports, according to South African Police Service (SAPS) spokesman Colonel Vishnu Naidoo.
They are due to appear back at Johannesburg Magistrates' Court on June 22.
The women face charges under the Merchandise Marks Act and the Special Measures Regulations, and are accused of the "unauthorised use of a trade mark at a protected event" and "entry into a designated area while in possession of a prohibited commercial object".
Their arrest this morning came after a group of 36 women were ejected from Soccer City in Johannesburg at the match between Holland and Denmark two days ago.
The women appeared in outfits to promote a brand of beer which is not one of the official sponsors.
Dutch foreign minister Maxime Verhagen said it was outrageous for the women to be arrested over the wearing of orange dresses.
Earle, who was fired by ITV after a "substantial number" of tickets allocated to him for his friends and family were found to have been passed to a "third party", has said he has no connection with the stunt.
Earlier Colonel Naidoo said the women were "suspected to be involved in organised acts to conduct unlawful commercial activities".
He continued: "We view ambush marketing in a very serious light and we urge people not to embark on these ambush campaigns."
FIFA spokesman Nicolas Maingot said: "FIFA has filed charges against the organisers of the ambush marketing stunt pulled during the Netherlands v Denmark match at Soccer City two days ago.
"No charges have been brought against the young women used in this illicit activity.
"The matter is now under criminal investigation and the South African Police Service is proceeding as per the normal legislation."
Members of the group were found to have tickets in their possession which are understood to have been part of Earle's allocation.
Terms and conditions of the tickets prevent them being passed on or sold to third parties.
Earle, an ITV pundit since 2002, said last night: "Call me naive but I didn't think I was doing anything wrong.
"I hope when people hear the full story they will see me in a different light."
The former Wimbledon and Port Vale player, who also represented Jamaica in the World Cup in 1998, added later: "I have absolutely no connection with any marketing ambush agency and have not profited in any way from these tickets."
In a statement, ITV said: "Following claims by FIFA that official 2010 World Cup tickets may have been used for ambush marketing, ITV has reviewed its entire ticket allocation for the tournament.
"Immediate investigations indicated that a block of ITV tickets would appear to have been used for unauthorised purposes during the Holland v Denmark match.
"Further inquiries have revealed that a substantial number of tickets allocated to Robbie Earle for family and friends have been passed to a third party in breach of FIFA rules.
"As a result, Robbie Earle's contract with ITV has been terminated with immediate effect."
Earle is also an ambassador for England's 2018 World Cup bid.
Nick Johnson, head of advertising and sponsorship law at international law firm Osborne Clarke, said: "FIFA needs to be very careful of the potential for backlash against it and its official sponsors.
"You have to question whether it's appropriate for FIFA's business interests to be protected with such draconian criminal sanctions.
"Shouldn't South Africa's police and courts be focusing their resources on more pressing priorities?"