• No matter how low the price at which a product is sold is, consumers’ legal rights cannot be taken away by anyone.

• During sales, retailers may change or restrict their return policies with regard to change-of-mind situations.

• Faults that are apparent or that have been brought to the consumer’s attention are not covered by consumer law.

• Consumers should do some homework before the sales period starts and take note of pre-sale prices.

• Misleading practices may be reported to the Consumer and Competition Department on freephone 8007 4400.