CorpComms, a leading UK marketing magazine, has awarded Volvo Car Corporation the 2010 Digi Award for Best use of Facebook. The category recognises best practice in Facebook communications and was in recognition for the brand's Geneva Motor Show and the Crash Test Centre 10th anniversary campaigns celebrated earlier this year.

“This prestigious award is very encouraging for Volvo Cars’ PR team and our partner, OgilvyPR. We aim to exceed the expectations at every event and this award is a great confirmation that we are onthe right track', said Peter Ganjbar, Volvo Cars manager broadcast and social media relations.

Volvo Cars recognised the opportunities offered by the global unveiling of the Volvo S60 at the Geneva Motor Show and the 10th anniversary of the Volvo Crash Test Centre as touch-points for Facebook engagement. Aimed at providing a rich experience for the brand's growing fan base, the campaigns broke new ground for both event marketing and social media.

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