Last month, Vodafone Group and MTV, the premier multimedia music and entertainment brand, announced the launch of a multi-platform programme called Vodafone Soundbites. Now Vodafone Malta is offering all its customers the newly launched platform free of charge on Vodafone live.
Vodafone Soundbites explores every aspect of the global music scene. Featuring international artists' interviews at gigs and festivals, bands' fantasy group line-ups, pre-show rituals and performers describing their first time on stage, it brings an authentic behind the-scenes insight into the world of music.
It is available on TV, via a website (www.mtv-vodafonesoundbites.com) and on mobile (wap.mtv-vodafonesoundbites.
com) as a series of 21 three-minute shows. The website and mobile service carry additional footage, as well as editorial and news elements.
Vodafone Soundbites is available in seven languages on MTV in Germany, Hungary, the Netherlands, Portugal, Romania, Spain, Turkey, the UK and Ireland, Australia, New Zealand and on the MTV European feed, covering 16 countries. It is supported by an MTV promotional spot, driving viewers to the premiere of each show. Each show will air four times in each territory on TV.
Vodafone and MTV recently joined forces by launching an online global interactive profile hosted by MySpace - Vodafone Music Reporter, offering music fans in some countries a chance to become an MTV reporter in an online and mobile Vodafone Soundbites episode.
Vodafone Soundbites explores every aspect of the global music scene. Featuring international artists' interviews at gigs and festivals, bands' fantasy group line-ups, pre-show rituals and performers describing their first time on stage, it brings an authentic behind the-scenes insight into the world of music.
It is available on TV, via a website (www.mtv-vodafonesoundbites.com) and on mobile (wap.mtv-vodafonesoundbites.
com) as a series of 21 three-minute shows. The website and mobile service carry additional footage, as well as editorial and news elements.
Vodafone Soundbites is available in seven languages on MTV in Germany, Hungary, the Netherlands, Portugal, Romania, Spain, Turkey, the UK and Ireland, Australia, New Zealand and on the MTV European feed, covering 16 countries. It is supported by an MTV promotional spot, driving viewers to the premiere of each show. Each show will air four times in each territory on TV.
Vodafone and MTV recently joined forces by launching an online global interactive profile hosted by MySpace - Vodafone Music Reporter, offering music fans in some countries a chance to become an MTV reporter in an online and mobile Vodafone Soundbites episode.