TVM led local television viewership in the last quarter of last year, according to a Broadcasting Authority survey.

Bay Radio attracted the highest number of radio listeners, but those listening to One Radio did so for a longer time, the survey showed.

The BA said the total number of radio listeners decreased by 4.9% when compared to the summer and was also down by 3.3% over October-December 2010.

Bay Radio had the highest percentage of listeners, increasing its share by 0-.66% to 20.42% over the same period in 2010. One Radio saw an increase of 1.4% to 13.68% while Radio Malta was third at 10.88%, which was 4.08% higher than in the same period in the previous year.

When the analysis focus on the hours which listeners spent listening to the radio per week, One Radio came first, followed by Bay and Radio Malta.

TELEVISION

The number of television viewers increased by 4.97% over the summer but was 1.9% lower than at the end of 2010.

TVM had a daily average audience share of 37% followed by One at 20.8% and Net at 6.4% during the quarter under review.

TVM increased the number of viewers over the same period of 2010 by 6.06%. One was up by 0.87% and Net lost 0.48%.

An analysis of each TV station by quarter saw TVM with the highest seasonal fluctuations, losing 10% of its viewers to other stations in the summer

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