ˆˆBenetton is a group with a strong Italian character whose style, quality and passion are clearly seen in its brands - the casual United Colors of Benetton, fashion-oriented Sisley and Playlife leisurewear.

Benetton

Benetton is known for its colours, and soon it will be known for its Undercolors too. The brand's intimate apparel line, launched in late summer, has proven a smashing success in Europe.

The bra takes a bow this winter. Undercolours celebrates the centenary of the world's sexiest item of underwear with a special surprise created for the occasion... undisputed expertise in yarns and technique, et voilˆ, a wool/angora bra with satin straps. An absolute must-have for lingerie lovers. Panties and a bustier brimming with cables, ribs and bows round off a total look with something to celebrate.

Sisley

Tales of apocalyptic chill. She snuggles into faux-fur stole-jackets, knits of yarn as soft as new snow and layers of wool gauze as delicate as morning frost; shorts and minis over ribbed tights. His outfits have almost a polar touch: sports jackets, fur-edged hoods, padded jackets, "fully accessoried" trousers, not forgetting cable-knit pullovers as heavy as jackets.

Playlife

Mutations, evolutions, transformations. These are the keywords and guidelines for the new direction of Playlife in the latest autumn-winter collection. Sportswear here is regenerated and is born to new life to tell a totally new story. An overall vision first and a close-up look later reveal creativity, a will to change, exploration and a stimulating ability to reinterpret a style, revolutionising it completely.

Thus the most classic of the classics, College, daringly introduces for him a padded bomber jacket in resin-coated cotton with Prince of Wales check, yarn dyed and with wool cloth badges embroidered in gold. Checked shirts and regimental ties are worn under plush sweaters, the diamonds of the pullovers are amplified in 3D, the collars finished with necktie details, the trousers with large pockets are washed and washed again to soften them and never to fade or distress them and the knitwear is embroidered and decorated with precision and English tailoring sophistication. College for women embraces bon ton: white down-filled outerwear with fur edging, ultra-slim pullovers with stripes, padded Prince of Wales check waistcoats with luxe loops in leather and horn, shirts with small checks and delightful rouches, slim blazers in patterned velvet, rugby polo shirts with lurex yarn, necktie finishes and details, pleated miniskirts and Bermuda shorts that have never been so chic.

WIN!

What, in your opinion, led the Benetton name to fame?

Send your replies to weekender@timesofmalta.com The best entry wins a Lm50 voucher courtesy of United Colors of Benetton of The Plaza, Sliema.

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