Maltabus Advertising have launched the first totally wrapped branded bus. X-FM 100.2 is the first company in Malta to use the ultimate in bus advertising and have been delighted with the enormous exposure, the company said in a statement last week.
Maltabus were asked to create the Ultimate bus advertising campaign, which would stand out over and above anything else currently being displayed in Malta.
"The results for X-FM 100.2 have been spectacular and anyone seeing the bus cannot fail to notice the high level of impact this advertising delivers," Maltabus said.