International Sales Direct was set up in 1999 by John and Rita Borg at 10, Triq Mikelang Refalo, Balzan with a sales team of ten and a secretary.

The company now has a staff complement of 55 under the directorship of John and Rita Borg. International Sales Direct started its business by marketing two products - the Easybread and the Rosalind.

The company now also represents Gelato Facile, Lavazza coffee machines, Yar Waterless, Galaxy Waterless, Life Merino blankets, Ideal Aqua, Nexus steamers, Combi Grill, Gran Gourmet, Minirella, Shark knives, Herdman cutlery, Petal dinner sets, Vacuum Chef, Packing Machine, Rosa Stira and Messeur Wonder.

International Sales Direct now boasts new premises at 198, Mdina Road, Qormi, a four-storey establishment which houses a training centre, an after sales department, and a television studio from where all the company's programmes are produced.

The training centre holds training sessions for the company's representatives and cookery classes for its clients led by professional chefs.

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