Exhibitors from 65 countries are displaying their latest products at the German Trade Fair and Exhibition show.

France is this year’s partner country. A spokesman for the organisers described the exhibition as a “leading showcase for industrial technology”.

The spokesman added: “Better, faster, more effective: to survive and prosper in the face of global competition companies need to constantly maintain and improve their performance potential. Leading-edge technology plays a pivotal role in corporate competitiveness.”

The spokesman said Hannover’s post-war emergence into a leading trade fair centre mirrors an unparalleled example of how trade fairs in Germany developed after World War II as well as Germany’s economic resurrection from the ruins of the the same war to become one of the world’s largest exporting nations.

Deutsche Messe AG was founded on August 16, 1947 as Deutsche Messe-und Ausstellungs- AG (German Trade Fair and Exhibition Company) with a registered share capital of 1.2 million reichsmarks.

This was an initiative of the British occupying forces in consultation with the commander-in-chief of the American zone. Hannover Messe is the ideal place to obtain the latest industrial know-how.

Established 60 years ago, Hannover Messe today ranks as the leading international showplace for industrial technologies, materials and product ideas.

The show runs until Friday.

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