Keeping up-to-date with recent film releases at the Eden Cinemas has been fast and easy for those who signed up for SMS notifications.

Two of the many people who signed up for these SMSes at €2.33 (Lm1) for a year's worth of film updates are the lucky winners of a lady's and man's Breil watch, courtesy of VIP.

Earlier last month, Anna Arapa and Anna Farrugia arrived at the Eden Cinemas to claim their prizes. The two winners were greeted by Mark Mascari, Eden's general manager, who said: "We're always happy to give something back to our patrons, and with a competition involving as little as €2.33 and offering many benefits to our customers, we've given two people a wonderful prize each."

For €2.33, Eden Cinemas will send a weekly SMS with the latest releases showing at the cinemas for a year.

Send a text message to 5061 7300 for a subscription.

Eden Cinemas' new online purchasing system has transformed the way in which people buy cinema tickets. It allows registered adult users to pay for cinema tickets by logging on to www.edencinemas.com.mt , following instructions through a safe and secure payment system.

Due to technical limitations children's tickets could not be sold online until now, but the system has been developed further to make this possible.

This means that for events such as Children Cinema Day or Cinemum mornings people can purchase tickets for adults and children online.

Log on to the website and sign up as a registered user. There is no fee involved and the process is easier, faster and cheaper.

For more information call 2371 0400.

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