Ira Losco is the face behind the new campaign of British American Life having as its main theme Be Prepared For Life.
The salient feature of the campaign is that life is a beautiful journey despite its ups and downs. Ultimately, a positive and well-prepared approach is more likely to yield success.
It promotes a saving culture based on proper planning and preparation towards the achievement of each person's dreams.
The track used for this campaign, Everyday, is Ms Losco's latest single.
Ms Losco who is about to launch her new album in October, has just returned form a very successful tour in Germany.