The Sense Group has launched a summer campaign targeting band club publications, radio and online media providing consumer information about various aspects of drinking alcoholic beverages.

The feast magazine literature is being targeted through a campaign, entitled "Tkunx il-Buffu tar-Raħal", that proved impactful in previous summers, while a web banner advert and a radio commercial focus on generating awareness about responsible drinking, TSG said.

TSG's Chief Executive, Joe Farrugia, said: "Over the years, TSG has launched several campaigns that offered practical recommendations with the main aims being that of achieving increased levels of awareness and more use of common sense to combat alcohol misuse. Our message is clear: we urge adults not to drive if they are going to drink. To further extend our ongoing campaigns for moderation in the consumption of alcohol drinks by adults, this year TSG joined the global Drink Aware initiative."

"TSG's campaigns are aimed to cover three categories: upholding the law, promoting best practice and informing individual choice by promoting moderate and responsible drinking," said Mr Farrugia.

TSG was founded in 1997 with the general objective of promoting a moderate drinking message among the Maltese population. TSG has been active through its campaigns to minimise alcohol abuse related harm through numerous, targeted initiatives that are recognised as being among the best examples of corporate social responsibility in Malta.