One of the many objectives of this column is to encourage consumers to stand up and fight for their rights when dealing with traders and suppliers who do not respect these rights. Over the years this column has proved to be an effective tool when dealing with such traders.

Consumers must chase the progress of their cases with suppliers while in the process copy me in. All letters of complaint are followed by my request/s to suppliers for comments. In the process we remind them that the case is subject to publication.

However, there are still many consumers who do not bother to read our conditions and wrongly assume that all they have to do is write to me or send me an e-mail. Terms and conditions should be read well and followed carefully.

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