[attach id=346271 size="medium"]Ray-Ban followers initiated into the Order of Never Hide in Berlin.[/attach]

Ray-Ban International is currently in Malta to initiate followers into ‘The Order of Never Hide’ campaign at the Isle of MTV concert being held at the Granaries on Wednesday.
The company set up a lodge close to the stage where hair stylist Dean Gera will be offering initiation haircuts as part of the Never Hide experience.
The Order of Never Hide is a viral worldwide campaign which requires par-ticipants to complete a set of tasks on the official Ray-Ban website, each re-lating to materials that the new collection is made of, such as camouflage, leather and velvet.
The Maltese edition of the Never Hide campaign, which was brought to the island by Class Optical, Ray-Ban’s official representatives in Malta, builds on the same themes originally pioneered by South West Festival in Austin, Texas, the US, and later extended to Spain and Germany.
Anyone who registers at the lodge becomes part of The Order of Never Hide, a clan of likeminded, expressive individuals who take pride in their individuality, and are given a token of membership: access to a specially-designed Ray-Ban mixtape.
Those with the highest degree of the Never Hide spirit will get a bold hair-cut sealing their membership within the ‘Order’.
Being part of the ‘Order’ provides members with an experience that cele-brates Ray-Ban’s Never Hide spirit, the idea of being comfortable in one’s own skin.
For more information about The Order of Never Hide, follow the link to the official page: http://www.ray-ban.com/malta/orderofneverhide/home.

Ray-Ban’s official outlets in Malta can be located through www.eyewear.com.mt