Ferrari Formula One driver Kimi Räikkönen on Wednesday officially opened the UK's first Ferrari Store at 193-197, Regent Street, in the heart of London. The ribbon-cutting ceremony was hosted by Räikkönen and Dany Bahar, Ferrari senior vice-president, direzione commerciale and brand.
The Ferrari driver then performed the now-traditional signing of the store counter, after which there was a special reception for a select group of guests and Ferrari owners.
The day also featured a spectacular display of both new and classic Ferraris.
The design of the two-storey, 530-square metre Ferrari Store is entirely the work of the Studio Iosa Ghini. The design concept sees the store as much as a homage to the history and spirit of Ferrari's twin souls of racing and luxury as a straightforward retail outlet.
Each area of the store has been carefully designed as a unique, special space in which shoppers can truly embrace the Ferrari experience.
The Regent Street store offers a wide selection of products from the Prancing Horse ranges for GT car clients, Formula One fans, and Ferrari enthusiasts.