Osteoporosis may be known as the silent epidemic and, in fact, only six of the 27 EU governments have declared it a priority. Malta is not one of them, Pink finds.
The health section of the magazine, which comes out with The Times tomorrow, points out that one in every three women over the age of 50 will have a fracture due to osteoporosis - more than the incidence of breast cancer. Moreover, between 12 and 20 per cent of people die within one year of a hip fracture.
Doctors are more aware of the risks of osteoporosis and Malta is too. Nevertheless, until recently, there was only one bone density scanner in operation at the new hospital, as the second had to go through rigorous testing before it could be commissioned. The waiting list is, therefore, lengthy.
Making bone density scans more accessible is a priority for the International Osteoporosis Federation. Only nine of the EU27 provide full reimbursement - and Malta is not one of them.
But Pink also has other bones to pick and, in the light of the prevailing credit crunch scenario, its 49th issue, which also marks its fourth anniversary, takes a financial-turmoil twist.
Among the subjects tackled in the bumper issue are useful advice from professional and worldly-wise women, who are handling the crunch in their own way; a vox pop on how the man is the street feels he has been hit; the psychological aspect of the crisis and what is termed mass social anxiety; the analysis of people's relationship with their finances; books on how to capitalise on every cent; ways of decorating homes by cutting corners; and even the possibility of keeping up beauty regimes on a shoestring budget.
However, despite the focus on dreary money matters, PINK hasn't scrimped on the glamour and style it is renowned for and always pours into its fashion, accessory and trends page, which have even been extended in the growing glossy.
On the eve of its 50th edition, Pink also takes a nostalgic trip down memory lane, highlighting its top stories over the years along the road to secure its place as Malta's leading women's magazine...
Issued monthly, Pink's executive editors are The Times journalists Fiona Galea Debono and Ariadne Massa. It is published by Allied Newspapers Ltd, printed by Progress Press Ltd, produced by MediaMaker Ltd and designed by Helen Cassar Torreggiani and Joseph Schembri.