This year’s Pink October campaign, which raises funds to combat breast cancer, aims to raise €60,000 to battle the disease.
The campaign was launched recently at the Cavalieri Art Hotel by Michelle Muscat, chairwoman of The Marigold Foundation and Adrian Fabri, director of JPA, organisers of the campaign.
The funds collected will be used to purchase medical equipment which takes x-rays of breast biopsies which are taken by a sophisticated mammogram machine at Mater Dei. It will also be used to take x-rays of breast cancer specimens removed at surgery. This will allow the surgeon to be more precise in removing cancers from the breast which will lead to better results.
Pink October 2015 brings together The Marigold Foundation, Europa Donna Malta, the Association for Breast Cancer, JPA, the majority of Malta’s media houses and numerous partners, to organise one of the biggest philanthropic events in aid of breast cancer research and awareness in Malta.
Throughout October, the Pink October 2015 organising committee will be hosting events and activities, some of which will be open to the public. The public events will start on October 11 at 8.30 am with a bike ride starting at Golden Sands Beach and finishing at Cavalieri Art Hotel.
Other activities include an awareness campaign at Dukes Shopping Mall, in Victoria, a concert by the Malta Philharmonic Orchestra at the Manoel Theatre, Pink Days at work, an art auction, Breast Health Day at St George’s Square in Valletta, a tattoo convention, a public lecture on health promotion and a closing party. There will also be various guest appearances on TV and radio talk shows as well as newspaper and magazine interviews.
A solidarity walk entitled Walk for Life, starting from Piazza Gavino Gulia in Cospicua at 10am and proceeding to Smart City Malta, will wrap up the campaign events on October 25.
For more information and donations, people are encouraged to www.pinkoctober.support and follow Pink October Malta’s Facebook page at www.facebook.com/pinkoctobermalta. Donations can also be made via SMS on 50617912 - €4.66 and 50619291 - €11.65.