On a billboard at the Marsa industrial zone there is a picture of promising double trap shooter William Chetcuti, holding the bronze medal won during last summer's Commonwealth Games in Manchester.
To achieve his great success, Chetcuti required thousands of cartridges which were made available by a local agent, who also persuaded the world renowned Italian manufacturer to continue with his support for the future.
My point and question is - wouldn't it have helped to include the name of the sponsored cartridge on the billboard?
After all, a considerable amount of money is being saved for the sake and name of Maltese sport.