The newly-appointed chief executive officer of the Ogilvy Group, Miles Young, completed his first visit to Malta late last week as part of a number of strategic visits he is making to Ogilvy offices around the world.
Mr Young assumed the position of CEO at Ogilvy & Mather Worldwide in January and is based in New York. His remit covers the management of 460 marketing and specialist communications offices in 120 countries worldwide, employing over 10,000 people whose creativity makes a direct financial contribution to building clients' brands and the sustainability of their businesses. Mr Young will work in tandem with Shelley Lazarus, the chairman of the board.
"There is no other company in the world that encompasses such diverse skills sets as the Ogilvy companies in the group. My task is to get Ogilvy to act as a catalyst for the incredibly diverse communication skills that our talented people exercise in their day-to-day dealings with our clients and to coalesce that energy into a greater force for building more profitable brands," Mr Young said of his new role.
Educated at New College, Oxford, Mr Young has held a challenging career in his previous capacity as chairman of Ogilvy & Mather Asia Pacific where he was responsible for the management of a number of Ogilvy offices in the region and for the network's emergence as a leading player in the fastest growing region in the world. Despite the economic downturn, this network of Ogilvy agencies has managed to grow its revenue and stature, being awarded the title of the Network of The Year 2008.
Ogilvy & Mather Worldwide, a subsidiary of WPP Group plc, is one of the largest, multi-disciplined marketing communications networks in the world with more than 460 offices in 120 countries, specialising in advertising, relationship and digital marketing, public relations, sales promotion, strategic insight, consultancy and related services. The agency services Fortune Global 500 companies including American Express, BAT, BP, Cisco, Coke, DHL, GSK, IBM, Kodak, Lenovo, Mattel, Motorola, Nestle, SAP, Siemens, Unilever and Yahoo!. The hallmark of the agency's brand-building capabilities is to deliver the agency's overall promise of 360 Degree Brand Stewardship.
360 Degree Brand Stewardship® is an holistic approach to creating communications solutions, using the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.