Favourite channel, the latest local channel in Melita's lineup, will start officially broadcasting regular programmes from the first week of January.
Currently broadcasting irregularly "to give viewers a taste of what's to come," Favourite is set to carry entertainment programming as well as current affairs, competing with the other main channels.
Speaking during the launch, Favourite chief executive officer Manuel Micallef said the channel will be broadcasting varied and diverse content such as talk shows, entertainment programmes, magazine shows, quiz shows and fitness shows.
Besides in-house productions and local productions, the station, independently owned by Bonaci Media Entertainment, has also obtained exclusive rights to air foreign productions. A number of Maltese personalities will host shows, Mr Micallef said, adding that the locally produced Ipokriti drama-soap will be also included among the regular programmes.
While two news bulletins daily will be broadcast initially, the channel will eventually also start providing hourly news updates.
He made it a point to specify that the channel is privately owned, with no political agenda, ties or affiliations.