Cereal Partners Worldwide, the joint venture between Nestlé SA and General Mills Inc., it is constructing a CHF 50 million innovation centre in Orbe, Switzerland.

The investment underlines Cereal Partners Worldwide's strategic focus on nutrition, health and wellness and will accelerate the company's development of breakfast cereals. The construction is due to be completed by mid-2010.

Sustainability and low environmental impact are at the heart of the building project. Local and regional construction materials are being used, such as wood sourced from environmentally-responsible forest management, benefiting Orbe and the surrounding communities. Once completed, the CPW Innovation Centre will meet the requirements for LEED certification, a suite of standards for environmentally sustainable construction as determined by the US Green Building Council (USGBC).

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